Senior product designer
Product strategy · Research · Systems
Designing the moments that move a journey forward.
I lead complex product work from problem framing through validation and delivery. These studies show how customer evidence, commercial constraints and cross functional decisions shaped what shipped.
View selected workHow I work
Clarity before craft.
How the homepage and checkout studies actually ran: the constraints I protected, the evidence I trusted and what I handed on.
Protect what pays
On the homepage redesign, flights funded the business, so every new entry point for hotels, trains and cars had to prove it would not slow that journey down.
Let evidence decide
Thirty seven checkout sessions shaped the sidebar study, and the ideas that tested weak, like hiding extras behind a tap, stayed out of the final proposal.
Design for the next team
The checkout clarity pattern became a retail system three product teams now extend, from Prime upsells to ancillaries, without redesigning the frame.
Selected case studies
From discovery to conversion.
Two connected parts of the travel journey, each grounded in evidence and shaped for scale.
Where will you go next?
The homepage is where the trip begins.
A six week redesign that gave every travel product a clear entry point while protecting the flight journey that funded the business.
A sidebar that became the source of truth.
A research led redesign that made itinerary, extras and price continuously legible, then turned that clarity into a scalable retail pattern.